Case Study: Mastercard achieves 85% faster interview scheduling and improved candidate experience with Phenom

Transforming Mastercard’s Talent Acquisition

Mastercard faced rapid growth, a changing workforce, and operational strain in talent acquisition: disparate regional career sites, no CRM connection, heavy administrative burden, and slow manual interview scheduling threatened candidate experience and hiring velocity. To modernize its approach, Mastercard partnered with Phenom and its Intelligent Talent Experience platform (including Career Site, Campaigns, and Phenom AI Scheduling) to create a unified, people-first recruiting ecosystem.

Phenom consolidated Mastercard’s global careers experience, connected the career site to the CRM, launched always-on Campaigns, deployed AI Scheduling, and delivered Talent Analytics. The results: Phenom-powered scheduling handled well over 5,000 interviews with 88% booked within 24 hours and scheduling time reduced by more than 85%; Mastercard now has over 900K talent-community members, 2,000+ influenced hires in 2023, and measurable uplifts in leads, candidate profiles, and apply conversion rates.

MasterCard

Kerry Royer

SVP, head of Global Talent Acquisition