Case Study: TD SYNNEX cuts time to fill by 25% with Phenom automated email campaigns

TD SYNNEX cuts time to fill by 25% with Phenom

TD SYNNEX, a global IT distribution company with 23,000 employees, faced a reactive recruiting process where every urgent role started from a cold candidate list. Their challenge was building a proactive talent pipeline to reduce time-to-fill. They partnered with vendor Phenom to leverage its Applied AI and Talent CRM email campaign automations to change their approach.

Using Phenom, TD SYNNEX implemented persona-based email campaign templates and automated lead nurturing to build pipelines ahead of demand. This solution delivered significant results, including a 25% reduction in time to fill, 90 applications from a single email campaign, and 5,000 hours saved through automation. Phenom's platform enabled the team to shift from reactive sourcing to proactive talent marketing.

TD Synnex