Case Study: Southwest Airlines achieves pre-pandemic staffing levels with Phenom

Southwest Airlines hires 10,000 people with Phenom, including 30% from its talent community

Southwest Airlines, a major U.S. airline, needed to efficiently return to pre-pandemic staffing levels and move beyond a reliance on traditional job boards to attract talent. They partnered with the vendor Phenom to implement an AI-powered talent experience platform, which included an external career site and a talent CRM to better nurture candidate relationships.

By using Phenom's platform to build its talent community and provide personalized job alerts, Southwest Airlines nurtured a pipeline of engaged candidates. This strategy resulted in the hiring of 10,000 people, with 30% of those hires coming directly from their talent community. Phenom's solution also significantly improved efficiency, saving their talent teams an estimated 92,000 hours annually.

Southwest Airlines