Case Study: Southwest Airlines drives HR technology adoption with Phenom

Southwest Airlines drives 24,000 leads with Phenom

Southwest Airlines faced the challenge of ensuring its widespread HR team would adopt and consistently use a new HR technology platform from Phenom, overcoming technology fatigue and the perception it was just another temporary tool. The goal was to achieve permanent buy-in for the Phenom platform to improve their talent acquisition processes.

Phenom partnered with Southwest to implement a solution focused on consistent training and engagement. Key tactics included creating a Training Champion program, providing real use-case examples, gamifying adoption with competitions, and hosting regular office hours. This strategy led to significant, measurable results including over 150,000 CRM events, 33,000 searches run, and 421 campaigns generating more than 24,000 leads, proving the successful adoption of the Phenom platform.

Southwest Airlines