Case Study: Royal Bank of Canada improves recruitment event ROI with Phenom Recruitment Events

Royal Bank of Canada turns recruitment events into hires and retention wins with Phenom

The Royal Bank of Canada (RBC) faced a challenge with its recruitment events, which were managed through fragmented, manual processes like handwritten notes. This vintage approach made it impossible to track candidate engagement or measure hiring outcomes, preventing the talent acquisition team from justifying their event investments. To address this, RBC partnered with vendor Phenom and implemented its Recruitment Events product.

Using Phenom Recruitment Events, RBC rebuilt its strategy with a data-driven and intentional approach. The solution provided a connected system to track candidates from event to hire, enabling targeted pre-event campaigns, real-time note-taking, and personalized post-event follow-up. This allowed RBC to directly credit events for hires and measure pipeline quality, transforming their events into a measurable hiring channel that proved its return on investment to business leaders.

Royal Bank of Canada (rbc)