Case Study: Roush boosts proactive candidate sourcing with Phenom Talent CRM

Roush captures 5,700 unique leads with Phenom Talent CRM

Roush, an automotive manufacturer specializing in high-performance components, faced a challenge in filling specialized engineering roles due to a lack of qualified applicants. Their recruiting team was accustomed to passively reviewing applications in their ATS. To become proactive, they partnered with vendor Phenom to implement the Phenom Talent CRM, requiring a significant shift in their recruiting mindset and processes.

The solution involved Phenom's CRM and Career Site to build talent pools and engage passive candidates. Under management coaching, recruiters learned to source leads, run campaigns, and track relationships. This proactive sourcing generated over 5,700 unique leads in the CRM and more than 4,500 application clicks. Phenom's tools helped Roush reach candidates unaware of the company, turning their database into a growing talent pipeline for hard-to-fill roles.

Roush