Case Study: Regions Bank achieves faster hires and more candidates with Phenom

Regions Bank grows talent community 8x and speeds hires by 20% with Phenom

Regions Bank, a major financial services provider, faced challenges in attracting diverse talent and automating time-consuming, high-volume recruitment processes. To address this, they partnered with Phenom to implement its Intelligent Talent Experience platform, aiming to create a more personalized candidate experience and improve recruiter efficiency.

Phenom provided Regions Bank with a dynamic career site, CRM campaigns, and SMS tools to build a large talent community and automate personalized engagement. This solution resulted in a 20% faster hiring time and an 8x increase in candidate numbers, including over 7,000 pre-qualified applicants. Phenom's platform significantly boosted recruiter productivity and allowed the bank to effectively nurture and convert both active and passive talent.

Regions Bank