Case Study: OMERS achieves faster hiring and higher application completion with Phenom

OMERS cuts time to hire by 27 days with Phenom

OMERS, one of Canada's largest pension plans, faced significant challenges with its talent acquisition process. Its previous Workday career site failed to distinguish between its two distinct brands, used internal HR jargon for job categories, and provided limited analytics, leading to a poor candidate experience. To address this, OMERS partnered with the vendor Phenom to implement its Applied AI platform and build a unified hiring solution.

Phenom's solution involved a meticulous pre-launch data audit and workflow redesign. The OMERS team remapped job categories into candidate-friendly language, reconfigured recruitment stages, and established a seamless bi-directional integration with Workday. This foundational work resulted in a dramatically improved candidate experience. A year after launch with Phenom, OMERS achieved a 65% increase in application volume, a 90% application completion rate, and reduced its time to hire by 27 days.

OMERS