Case Study: North Highland achieves a 60% increase in career site traffic with Phenom

North Highland increases career site traffic by 60% with Phenom

North Highland, a global consulting firm, faced the challenge of differentiating itself in a tight labor market to win top talent. They needed to revitalize their career site and find a way to better engage both active and passive job seekers through email campaigns while gaining analytics to improve sourcing. Their solution was to implement the Talent Experience Management (TXM) platform from vendor Phenom.

The Phenom TXM platform provided an all-in-one solution that integrated with North Highland's Bullhorn ATS. This integration streamlined the candidate journey, enabled targeted email campaigns, and provided reliable analytics. As a result, North Highland experienced a 60% increase in career site traffic within 90 days, with 96% of all started applications being completed. Phenom's solution also reduced recruiters' sourcing time and provided management with the data to optimize their strategies effectively.

North Highland