Case Study: Newell Brands boosts recruitment marketing and applies with Phenom

Newell Brands boosts applies 69% with Phenom

Newell Brands, a major consumer goods company, sought to enhance its recruitment marketing strategy, particularly to adapt its messaging during the COVID-19 pandemic and maintain an authentic employer brand. To achieve this, they utilized the Phenom Talent Experience platform to better engage with candidates and leverage data-driven insights.

Using the Phenom platform, the solution enabled Newell Brands to make rapid updates to its career site, develop data-driven email campaigns, and deeply analyze campaign performance. This allowed for a strategic shift in messaging to focus on the employee experience and company culture. Phenom’s analytics helped the team prove the value of their efforts, such as demonstrating a rise in application rates. The vendor's tools were integral to a strategy that ultimately boosted applies by 69%.

Newell Brands