Case Study: MGM Resorts International builds a stronger talent community with Phenom

MGM Resorts International reaches 18,000 job seekers with Phenom talent community

MGM Resorts International, a major hospitality and entertainment company, faced a significant challenge when the COVID-19 pandemic halted its recruitment efforts and furloughed staff, leaving a large pool of thousands of candidates in limbo. The company needed an efficient way to communicate hiring status updates and maintain relationships with this talent pool. To address this, MGM turned to the talent experience platform provided by Phenom.

Using the Phenom TXM platform, MGM built and nurtured a digital talent community to efficiently manage candidate communications. The solution enabled personalized outreach, including sharing relevant content like new job openings, employee testimonials, and executive messages. This strategy improved the candidate experience and allowed MGM to track engagement through metrics like email open rates and click-throughs. Phenom's tools helped MGM maintain vital connections with potential hires, saving on recruitment costs and strengthening its employer brand during a critical time.

MGM Resorts International