Phenom
199 Case Studies
A Phenom Case Study
Mercy, a large multi-state U.S. healthcare system, faced significant challenges in high-volume recruiting due to a national nursing shortage and the pressures of the COVID-19 pandemic. Their goal was to fill a large number of open roles faster without compromising on the quality of hire. To meet this challenge, they partnered with vendor Phenom and implemented its AI-powered Talent Experience Management (TXM) platform.
Using the Phenom platform, Mercy deployed an omnichannel strategy that included a flexible career site, targeted email and SMS campaigns, virtual events, and paid advertising. Key features like internal mobility tools, an employee referral program, and a conversational chatbot helped streamline the process. This solution delivered phenomenal results for Mercy, including a 26% increase in hires and an 11-day decrease in time to fill for nursing positions.