Case Study: Mercy accelerates frontline healthcare hiring with Phenom

Mercy hires hundreds of nursing grads with Phenom

Mercy, a healthcare provider operating over 40 facilities, faced a critical shortage of frontline nursing talent, a challenge exacerbated by the pandemic's restrictions on traditional university recruiting. To continue building their candidate pipeline, they partnered with the vendor Phenom and utilized their AI-powered Talent Experience Management (TXM) platform, specifically the Phenom University Recruiting service.

The solution involved implementing a comprehensive digital strategy centered around virtual events like online career fairs and recruiter chats, all powered by Phenom. This was supported by omnichannel recruitment marketing campaigns using SMS, email, and social media to quickly reach and engage thousands of students. As a result, Mercy efficiently captured numerous leads, filled hundreds of nursing positions, and significantly expanded their talent pool nationwide. Phenom's technology enabled the team to be more efficient and reach more candidates than ever before.

Mercy