Case Study: Mercy hires nurses faster with Phenom TXM, CRM, Events & Campaigns

Mercy boosts career site traffic 500% with Phenom

The customer, Mercy, a large health system, faced a significant challenge in hiring nurses due to a critical shortage of qualified candidates, a static and unengaging career site, and the inability to nurture passive leads without a CRM. To address this, Mercy partnered with the vendor Phenom to implement its Talent Experience Management (TXM) platform, which integrated CRM, events, and campaigns.

By implementing Phenom's TXM platform, Mercy gained a personalized career site with a chatbot, an integrated CRM for nurturing candidates, and SMS capabilities for events. The solution from Phenom delivered substantial results, including a 500% increase in career site traffic, a 72% apply-click rate from the chatbot, and a 69% conversion rate from CRM campaigns, enabling them to hire nurses faster and more efficiently.

Mercy