Case Study: Mars improves candidate experience and apply conversions with Phenom Hosted Apply

Mars increases candidate conversions with Phenom Hosted Apply

The customer Mars, a global confectionery manufacturer, faced a challenge with high candidate drop-off rates and a low ratio of completed job applications, despite having an otherwise engaging career site. The primary issue was an inconvenient and impersonal apply process that did not match their modern branding. To address this, Mars partnered with vendor Phenom to implement their Hosted Apply solution, aiming to create a seamless and branded candidate journey.

Phenom's solution provided a Hosted Apply flow that kept candidates on the Mars career site throughout the entire application process, integrated with their ATS and CRM. This resulted in a more consistent experience, increased conversion rates, and a higher percentage of completed applications. The implementation also allowed Mars to capture leads from partial applicants, analyze real-time candidate traffic patterns to optimize content, and provide transparent communication during any system downtime. Phenom's platform empowered Mars to significantly improve their candidate experience and achieve better overall career site performance.

Mars