Case Study: Marel improves candidate experience and reduces applicant drop-off with Phenom

Marel cuts candidate drop-off from 70% to 15-20% with Phenom

Marel, a leading global provider of advanced food processing systems, faced challenges in delivering a good candidate experience due to having ten disparate, outdated career sites and a high 70% applicant drop-off rate. To support its global growth, the company partnered with Phenom to consolidate its recruiting technology and transform its approach to talent acquisition.

By implementing Phenom's platform, Marel consolidated its ten career sites into one, utilized robust analytics to identify and fix application pain points, and adopted a proactive talent marketing strategy. As a result, Phenom helped Marel dramatically reduce its candidate drop-off rate from 70% to between 15-20%, creating a more efficient and personalized experience for job seekers.

Marel