Case Study: Manulife transforms talent acquisition from transactional to strategic with Phenom

Manulife schedules 75% of interviews within 24 hours with Phenom

Manulife, a global financial services leader, faced a significant challenge as its talent acquisition team was overwhelmed by high volume, processing 425,000 applications annually. This led to a purely transactional, inefficient process with high recruiter turnover and a lack of strategic relationships with hiring managers. To break free from this cycle, Manulife partnered with vendor Phenom to implement its AI-driven talent solutions, including a talent CRM.

The solution from Phenom provided capabilities like AI-powered candidate discovery, automated interview scheduling, and lead generation. This transformed the function from administrative to strategic, yielding measurable results: 75% of interviews were scheduled within 24 hours and marketing campaigns drove over 4,500 applications. By treating AI as a teammate, Phenom enabled Manulife's recruiters to focus on high-value advisory work, significantly improving efficiency and hiring manager engagement.

Manulife