Case Study: Manulife achieves trusted AI recruiting adoption with Phenom

Manulife boosts recruiter adoption 120% with Phenom

Manulife, a global financial institution, faced the challenge of adopting AI into its recruiting workflows across over 20 countries while navigating complex regulations and building trust among its 150 recruiters. Partnering with vendor Phenom, they implemented AI tools like Phenom Fit Score, Phenom X+ Generative AI, and Automated Interview Scheduling, but a one-size-fits-all rollout was not feasible due to varying internal AI readiness and legal scrutiny.

Phenom's solution was supported by a rigorous governance framework where each AI feature underwent a separate materiality assessment before launch. This process, involving risk officers, defined safeguards and built-in auditing. For adoption, Manulife created a peer ambassador program. The results were a 120% climb in recruiter adoption, an 8.6/10 satisfaction score, and the ability to scale AI responsibly across all markets.

Manulife