Case Study: Life Time boosts authentic recruiting videos with Phenom Video Hub

Life Time drives 13,000+ visits to its DE&I page with Phenom Video Hub

Life Time, a fitness club company, faced the challenge of creating authentic and scalable video content to attract and engage top talent without the high costs and long production times of traditional methods. They partnered with the vendor Phenom and utilized their Phenom Video Hub service to streamline this process.

By implementing Phenom's solution, Life Time empowered its employees to create their own user-generated video testimonials from home. This strategy resulted in a significantly faster content turnaround, saved months of production time on a key project, and drove high engagement. The revamped DE&I page featuring these videos received over 13,000 visits, and Phenom's tools helped Life Time effectively communicate its culture to lock in candidates.

Life Time