Case Study: Land O’Lakes fills critical jobs quickly with Phenom

Land O’Lakes fills 75% of open positions with Phenom

Land O’Lakes, a Fortune 250 agriculture and food manufacturing company, faced a critical challenge at the onset of the COVID-19 pandemic. They urgently needed to fill numerous manufacturing roles in remote locations to meet a spike in demand and help secure the nation's food supply. To address this, they turned to their vendor, Phenom, and its Talent Experience Management platform.

Using Phenom's integrated solution, including its Career Site CMS and CRM Campaigns, Land O’Lakes swiftly launched a targeted "Feed the Nation" campaign. This approach utilized AI to geo-target job seekers and combined paid social ads with owned channels. The results were significant: the campaign landing page generated almost 16,000 views in 11 days and successfully filled 75% of their open positions, providing them with a repeatable hiring template for the future.

Land O’Lakes