Case Study: Kohl's achieves tailored candidate journeys at scale with Phenom Design Studio

Kohl's increases job seekers 44% with Phenom Design Studio

Kohl's, a major coast-to-coast retailer, faced significant challenges with its outdated career site. The site could not effectively serve its five distinct candidate personas and required external support for simple updates, creating operational drag. Partnering with vendor Phenom, Kohl's needed a solution to overhaul its candidate experience to reflect its refreshed brand and scale its content management across 200+ pages autonomously.

Using Phenom Design Studio, Kohl's gained full control to build and manage tailored candidate journeys without dependencies. The solution enabled the creation of persona-specific content and landing pages for targeted campaigns. This resulted in a 44% increase in job seekers, a 33% rise in job visits, and stronger engagement across the site, all managed independently by the Kohl's team.

Kohl's