Case Study: KinderCare accelerates talent recovery with Phenom

KinderCare gets 40 hires from one text blast with Phenom

KinderCare, a provider of early childhood education, faced the challenge of reopening its centers safely and re-engaging its furloughed workforce amidst frequently changing regulations. To quickly and effectively fill positions and communicate new safety protocols, they partnered with their vendor, Phenom, leveraging its CRM and communication tools for targeted campaigns.

The solution implemented with Phenom involved a multi-channel strategy using email, SMS, and video. KinderCare sent transparent updates to candidates and crafted concise SMS campaigns that included links to new safety procedures. This approach successfully re-engaged their talent pipeline, resulting in over 500 job seekers updating their applications from a single text blast, leading to 40 offers and hires. Phenom's platform helped KinderCare measure campaign success through open rates and celebrate small engagement victories that contributed to their overall talent recovery.

KinderCare