Case Study: Informatica boosts career site traffic with Phenom Talent Relationship Marketing

Informatica boosts career site traffic 82% with Phenom

Informatica, a data integration and management software company, faced significant challenges in hiring top engineering and developer talent in the competitive Silicon Valley market. Their career site provided no information on thousands of anonymous visitors, and they were unable to identify the most effective sourcing channels, causing them to lose top candidates to other companies. To address this, they sought a Talent Relationship Marketing (TRM) solution from the vendor Phenom.

Phenom implemented its TRM platform, which created a seamless talent experience optimized for mobile devices and provided critical source tracking analytics. This solution enabled Informatica's recruiters to identify previously anonymous passive candidates visiting their site. As a result, career site traffic increased by 82% in the first six months, and two out of every three visitors began a job application, significantly strengthening the company's talent pool.

Informatica