Case Study: HUB International drives 173% higher CRM engagement with Phenom

Hub International boosts CRM engagement 173% with Phenom

Hub International, a large insurance brokerage with a decentralized workforce, faced significant challenges in unifying its talent acquisition strategy across its autonomous regions. Their recruiters operated in silos using individual methods, leading to fragmented data, lost candidates, and no visibility into pipeline health. To address this, they partnered with vendor Phenom to implement its Applied AI solution, including a Talent CRM.

Phenom's solution focused on building a structured Talent CRM strategy with targeted tagging and nurturing campaigns. A key to success was their tailored "Phenom Power Sessions" training model and identifying regional super users to drive adoption. The results were substantial, with Phenom helping achieve a 173% increase in CRM user engagement, an 83% interview completion rate, and 100% real-time visibility into their talent pipeline, proving the strategy's effectiveness.

Hub International