Case Study: UCB achieves 80% faster applications and a stronger global talent pipeline with Phenom

How UCB Is Supplying Life-Changing Drugs on a Global Scale With the Right Talent

UCB, a global biopharmaceutical leader preparing to launch six new drugs, faced a major talent challenge: a 20‑minute application that caused a ~50% candidate drop‑off, no Talent CRM to track pipelines, and heavy reliance on external agencies. To solve this, UCB selected Phenom’s Intelligent Talent Experience platform to transform candidate sourcing, attraction, and engagement.

Phenom implemented a personalized career site, a streamlined multi‑language apply flow, Talent CRM with AI and automations, chatbot and campaigns, and SAP SuccessFactors integration. As a result, time to apply fell from 20 minutes to 4 minutes (an 80% reduction), UCB added 15,128 new candidate profiles in one quarter (14,216 from Phenom sources, ~93%), achieved a 78% conversion rate of leads to applicants, improved pipeline visibility, and lowered reliance on agencies—helping accelerate the six‑drug launch.

UCB

Jonathan Berlan

Global Head of Talent Acquisition