Case Study: Trilogy Health Services achieves 451 CNA hires in 7 weeks with Phenom TXM

How Trilogy Health Services Quickly Hired for Hard-to-Fill Roles

Trilogy Health Services, a large senior-care provider, faced urgent hiring needs for Certified Nursing Assistants (CNAs) during the pandemic. They partnered with Phenom and used the Phenom Talent Experience Management (TXM) platform — including CRM, Events, Campaigns, and SMS — to scale recruiting for these hard-to-fill roles.

Phenom deployed short-form Phenom Events to capture candidates, location-targeted outreach via Phenom CRM and Campaigns, and a Phenom SMS text-to-apply campaign that generated 243 leads in under two months. The approach delivered strong results: Trilogy made 451 CNA hires in seven weeks, rapidly filling critical roles and creating a repeatable model for future hiring.

Trilogy Health Services

Debbie Ebernez

AVP of Recruitment