Case Study: KinderCare hires 40+ candidates per event with Phenom

How to Hire in 24 Hours & Optimize ROI

KinderCare, the largest childcare education provider in the U.S., needed a faster way to hire mass numbers of frontline workers as post-COVID demand surged. With a small talent acquisition team, the company turned to Phenom’s AI-powered talent experience tools, including its career site, CRM, events feature, and automated campaigns, to streamline hiring events and improve recruiting speed.

Using Phenom, KinderCare built branded event templates, automated candidate communications, and personalized email/SMS drip campaigns to move applicants through the process more efficiently. The results were strong: one event generated 160 applicants, 70 interviews, and 40+ hires in just a week and a half, while KinderCare said it was able to hire 30-40 people from a single event for less than $50 in advertising.

KinderCare

Derek Murphy-Johnson

Senior Manager of Talent Attraction