Case Study: Largest General Merchandise Retailing Company achieves accelerated seasonal hiring and improved internal mobility with Phenom

How This Top Retailer Stays Ahead of Peak Hiring Waves

Largest General Merchandise Retailing Company, an APAC retail leader with 12,000 employees, needed to modernize its talent acquisition and internal mobility during heavy seasonal hiring and a COVID-driven reorg. To improve candidate experience, control career-site content, and surface employee skills for internal moves, they chose Phenom’s Intelligent Talent Experience platform (including the Career Site, CMS, CRM, Talent Marketplace, and Campaigns).

Phenom consolidated career-site management, centralized reorg communications, personalized job recommendations, and automated targeted campaigns to boost external hiring and internal mobility. With Phenom, 50% of hires now come from the career site, career site visits rose 18% year‑over‑year, a seasonal campaign drove a 52% page‑view lift, and the Talent Marketplace attracted 8,000 sign-ups (75% of the workforce) with a 12‑minute average page time.