Case Study: Large Consumer Goods Company boosts employee retention and internal mobility with Phenom

How This Retailer Increased Employee Retention With an Intelligent Talent Marketplace

Large Consumer Goods Company, a 29,000+ employee consumer goods leader, struggled with poor internal mobility: their ATS (Taleo) functioned as a makeshift internal job board with no search, inaccurate job alerts, and very low internal applicants. As an existing customer, they partnered with Phenom and implemented Phenom Talent Marketplace along with Phenom Campaigns, Referrals, and Employee Resource Group tools to create a transparent, growth‑centric internal talent marketplace.

Phenom delivered personalized job search and recommendations, AI-driven skills matching, a seamless apply process, automated communications, and easy referral and ERG management. The results were significant: internal applicants rose 129% (nearly 400 in one month), time to fill dropped from 45 to 5 days (an 89% reduction), 565 employees signed up in three months, 349 referrals were tracked, and employee retention increased to 73.3%.