Case Study: Leading Healthcare Company achieves 69% campaign apply rate and faster nurse hiring with Phenom

How This Healthcare Provider’s Top Candidate Campaigns are Converting 69% of Job Seekers

Leading Healthcare Company, a 45,000+ employee health system hiring nurses across 40 hospitals, faced a severe nursing shortage compounded by a static, unpersonalized career site and no CRM—forcing talent scouts to track candidates in disjointed spreadsheets and losing contact with passive or past applicants. To modernize recruitment and improve candidate experience, they selected Phenom and its Intelligent Talent Experience platform (including Phenom Career Site with Chatbot, Talent CRM, Campaigns, SMS, Events, and Talent Analytics).

Phenom implemented an integrated solution—linking Talent CRM to the ATS, launching a conversational career site, and running targeted Campaigns and SMS for events and university recruiting—which quickly boosted performance: career site traffic rose nearly 500%, the chatbot drove a 72% apply conversion (61% of applies from mobile), and in one year the company attracted 1M job seekers, generated 3M job views and 450K apply clicks. Phenom’s event and SMS campaigns also produced fast wins (one campaign reached 625 people, yielded 40 registrants and 7 hires), and the best-performing campaign saw 12K job seekers with 69% clicking “apply.”