Case Study: Large Healthcare Company achieves 10% more nursing hires and cuts time-to-fill by 20 days with Phenom

How This Healthcare Provider Is Staying Ahead of Hires in a Competitive Labor Market

Large Healthcare Company, a multi-state provider with 44,000+ employees using iCIMS, faced an unprecedented post‑COVID hiring surge—about 5,500 open roles (up 183% from pre‑pandemic)—alongside overloaded recruiters, fewer applicants in key markets, and lengthy application processes. To modernize and scale hiring, the organization turned to Phenom and its talent‑experience suite (notably Phenom CRM, Career Site/event quick‑apply, Referrals, University Recruiting, SMS, and Chatbot).

Phenom’s CRM and automation tools enabled recruiter reengagement, employee referrals, campus outreach, a 30‑second quick‑apply flow, SMS outreach, and chatbot‑driven scheduling, cutting interview scheduling from five days to about a minute. The Large Healthcare Company filled over 3,400 positions year‑to‑date (a 10% increase), contributed to 17,000 total hires (14% growth), achieved a 10% boost in nursing hires, and is filling roles up to 20 days faster than the industry average—while increasing recruiter productivity and applicant volumes thanks to Phenom.