Case Study: Leading Consumer Goods Company achieves 69% increase in apply clicks with Phenom

How This Consumer Goods Leader Boosted Applies 69% with AI

Leading Consumer Goods Company, a global enterprise with 37,000+ employees and 40+ consumer brands, needed to better showcase its brands on a fast‑moving career site and lacked targeted marketing and hiring analytics. To solve this, the talent acquisition team turned to Phenom and its Intelligent Talent Experience platform — including the Phenom CMS, Talent CRM, Chatbot, and Talent Analytics — to enable in‑house site control, hyper‑personalized campaigns, and real‑time insights.

Phenom rebuilt the career site, launched brand‑specific campaigns and a chatbot, and rolled out analytics to optimize recruiting. In one year campaigns rose 72% and apply clicks increased 69%, job seekers grew 31%, and the talent community expanded from 300 to 13,000 members; in one month Phenom Chatbot logged 58,124 interactions and 96% of chatbot users who viewed a job clicked apply (17% of total apply clicks came from the chatbot), while agency spend decreased.