Case Study: Automotive Retailer achieves 65% faster hiring with Phenom

How This Automotive Retailer Fast-tracked the Way They Win Top Talent

Automotive Retailing Company, a 750+ employee automotive parts retailer, faced slow, paper-based HR processes and weak employer brand recognition that hampered hiring for a major expansion. After implementing Workday, the company partnered with Phenom and adopted the Phenom Intelligent Talent Experience platform — including a Phenom Career Site, CMS, Talent Analytics, Chatbot, CRM, SMS, and mobile apply — to modernize the candidate experience and amplify employee stories.

Phenom helped the company streamline applications, personalize candidate outreach, and showcase employee testimonials, driving measurable improvements: time to fill fell by about 65% (from 40+ days to as little as two weeks), the application was reduced to 7 minutes, and the retailer staffed critical IT and accounting roles in two weeks. Phenom’s analytics and AI-powered tools also boosted candidate quality, conversion rates, and retention above industry benchmarks.