Case Study: SSM Health achieves 5-week implementation and 10–15% higher applicant volume with Phenom (Falcon Rapid Delivery Model)

How SSM Health Implemented Phenom in 5 Weeks With Falcon Rapid Delivery Model

SSM Health, a 40,000+ employee, not‑for‑profit health system based in St. Louis, needed to streamline its candidate experience, fix ATS integrations, and give recruiters tools to engage prospects earlier — with specific goals like a 15% increase in RN applicant flow, a recognizable employer brand, quick apply, and career site CMS capabilities. To meet a tight timeline, SSM Health selected Phenom’s Intelligent Talent Experience (including Phenom HRIS Experience) and the Falcon rapid delivery model to implement a hyper‑personalized career site, Talent CRM, chatbot, and hosted apply functionality.

Using Phenom’s Falcon delivery approach, SSM Health went live in about 5–6 weeks with Talent CRM, Career Site & CMS, Chatbot, Talent Analytics, and Hosted Apply. The Phenom implementation drove measurable impact: 10–15% higher applicant volume, 5,000+ chatbot leads, 10x more CRM contacts, a 400% increase in leads and 292% increase in job leads from Hosted Apply, and year‑over‑year gains of +69% RN hires, +27% non‑RN hires, and +50% future hires in campus recruiting; RN applications rose to 42/day (↑17% YOY) and overall applications to 419/day (↑18% YOY). Phenom also provided recruiters immediate visibility into candidates through CRM and analytics, accelerating engagement and hiring.

SSM Health

Teri Cayler

Vice President of Field & Ministry Talent Acquisition