Case Study: Southwest achieves an award‑winning candidate experience and boosts career site conversions with Phenom

How Southwest Created a Great Candidate Experience Through Phenom

Southwest needed to make its candidate experience as hyper-personalized and engaging as its employee experience, but its existing career site didn’t provide actionable data to optimize recruiting spend or clearly communicate core values — Warrior Spirit, a Servant’s Heart, and a Fun‑LUVing Attitude — to attract candidates who live “the Southwest Way.” To solve this, Southwest partnered with Phenom and adopted the Phenom Talent Experience Management (TXM) platform.

By implementing Phenom TXM, Southwest launched personalized, interactive career-site experiences, targeted campaigns, and robust talent analytics, plus employee-experience tools to drive referrals. Within 90 days they recorded 1 million new career-site visitors, a 26% increase in job seekers likely to apply, a 17% increase in those likely to refer, improved conversion rates and survey responses, and top rankings in three Talent Board CandE Award categories — demonstrating Phenom’s measurable impact on candidate attraction and recruiting ROI.

Southwest

Greg Muccio

Director of Talent Acquisition