Case Study: Regions Bank achieves 8X candidate growth and 20% faster hires with Phenom

How Regions Bank is Solving Critical Business Challenges with Recruitment Automation

Regions Bank, a major U.S. full-service bank, faced the dual challenge of rebranding to attract and engage new, diverse talent while replacing time-consuming manual processes for high-volume, multi‑incumbent roles. To deliver a seamless, personalized candidate experience and support a cohesive talent acquisition strategy, they looked for a single platform and selected Phenom and its Intelligent Talent Experience capabilities.

Using Phenom’s Career Site, CRM, Campaigns and SMS plus automated assessment messaging, Regions built a nurturing talent community, automated hyper‑personalized engagement, and streamlined recruiter communications. The Phenom implementation produced measurable impact: an 8X increase in candidates, 7K+ pre‑qualified applicants, and 20% faster hires, while boosting recruiter productivity and giving teams time back for higher‑impact work.

Regions Bank

Scott Ewert

Talent Acquisition Senior Manager, Innovation & Strategy