Case Study: NFI achieves 328% increase in driver job leads in 90 days with Phenom

How NFI Increased Leads for Driver Jobs by 328% in 90 Days

NFI, a global logistics provider, faced a broken application workflow that left many candidates thinking they had applied when they had not—requiring job seekers to join a talent network in addition to submitting resumes—resulting in low conversions and a poor candidate experience. With a tight timeline and the need to integrate with two ATS systems, NFI selected Phenom and its Talent Experience Management (TXM) platform to simplify the apply process, improve recruiter insights, and modernize their career site without a costly vendor change.

Phenom implemented the TXM platform—deploying a branded Phenom career site, CMS, CRM, personalized apply flows and campaign tools—and integrated with NFI’s ATS environments in under 60 days. The results were dramatic: Phenom helped NFI drive a 328% increase in driver job leads within 90 days, plus a 185% increase in apply clicks, 297% growth in job seeker traffic, 7,566 new applications, and 1,430 new job seekers from campaigns, while giving recruiters real-time analytics and faster screening capabilities.

NFI

Abby Post

Corporate Recruiting Manager