Case Study: Mitchell Martin achieves 16x site traffic and 90%+ application conversion with Phenom TXM

How Mitchell Martin Increased Traffic 156% and Drove Conversions Over 90%

Mitchell Martin, a New York City staffing firm that places more than 1,000 IT, healthcare and professional workers annually, faced an outdated UX/UI, cumbersome search and apply processes, and problematic applicant dropoff while switching ATS systems (Erecruit). To modernize their candidate experience and support both external and internal recruiting, Mitchell Martin selected Phenom’s Talent Experience Management (TXM) platform.

Phenom rebuilt Mitchell Martin’s career site using the Phenom TXM Cloud Platform, adding a prominent search bar, optimized mobile experience, streamlined application flow, and ATS integration with Erecruit. The results were substantial: site traffic rose 16x to over 30,000 monthly visitors and application conversion climbed to over 90%, enabling Mitchell Martin to better serve clients’ staffing needs and strengthen its own talent pipeline.

Mitchell Martin