Case Study: Mercy achieves a 69% campaign apply rate with Phenom TXM

How Mercy Converted 69% of Job Seekers

Mercy, a large multi-state Catholic health system, was struggling to recruit nurses from a thin talent pool: their career site was static and unpersonalized, talent scouts tracked interactions in disjointed spreadsheets, and without a CRM they couldn’t nurture passive or past candidates. To solve this, Mercy turned to Phenom—deploying the Phenom TXM platform including Phenom CRM, Campaigns, Events, chatbot and SMS—to modernize candidate engagement and streamline recruiting workflows.

Phenom implemented an integrated career site, chatbot, CRM, SMS campaigns and university recruiting tools, enabling targeted outreach and realtime analytics. The impact was substantial: Mercy ran 160+ campaigns in a year, saw career site traffic rise nearly 500%, recorded 1M job seekers and 3M job views, and achieved chatbot apply conversion of 72% (61% from mobile). One events campaign (5 minutes to set up) reached 625 people, produced 40 registrants and 7 hires, while Mercy’s best campaign saw 12K job seekers with 69% clicking “apply”—all enabled by Phenom.

Mercy

Kayla Drady

Director of Talent Acquisition Strategy & Operations