Case Study: Life Time achieves a 39% increase in unique leads and streamlined talent pipelines with Phenom

How Life Time Drives Thriving Talent Pipelines

Life Time, a premier healthy way of life company, faced decentralized club-level hiring, a predominantly part-time workforce (60–75%), and stiff competition for hourly talent. They needed to amplify their employer brand, grow candidate pipelines to support 30% expansion, reduce application drop-off, and gain transparent staffing metrics — and selected Phenom, leveraging Phenom Career Site, Talent CRM, Chatbot, Talent Analytics and Workday integration to meet those goals.

Phenom deployed an AI-powered career site and CMS, Talent CRM with Campaigns, Chatbot automation, and integrated analytics to personalize job recommendations, nurture candidates, and give leaders real‑time talent metrics. The implementation streamlined club recruiting and produced measurable gains: a 39% increase in unique leads, 30% more unique job seekers, a 31% rise in career site visits, and the chatbot now generates 12% of monthly applications — helping Life Time cast over 30,000 annual hires while saving leaders time.

Life Time

John Brennan

Senior Vice President, Human Capital