Case Study: The Hershey Company maximizes recruiting ROI and multiplies hires with Phenom Talent Analytics

How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI

Hershey, a global confectionery leader with more than 21,000 employees, needed clearer insight into who was visiting its career site, how to source passive talent, and how to measure recruiting source ROI. To solve this, Hershey partnered with Phenom and deployed Phenom Talent Analytics via the Phenom Talent Experience Management (TXM) platform to identify visitors, track sources, and optimize recruiting spend.

Using Phenom TXM, Hershey refreshed its career site, captured substantially more job seekers, and increased completed applications by 68% in three months. Phenom’s source analytics also enabled a targeted LinkedIn testing strategy that drove an 80% increase in LinkedIn traffic, 5x more applicants from LinkedIn, and 20x more hires per month from the channel, giving Hershey clear, measurable ROI and improved talent acquisition efficiency.

Hershey

Sean Kirlin

Director of HR Operations