Case Study: CSG achieves a 337% increase in completed applications with Phenom's TXM platform

How CSG Boosted Completed Applications 337% with Phenom

CSG, a global provider of digital communications solutions, faced a talent‑attraction problem: their employer brand and traditional recruiting systems weren’t converting site visitors into applicants, they lacked visibility into candidate behavior and recruitment ROI, and they needed a solution that would integrate with Workday Recruiting and let them rapidly update their career site. To solve gaps in data, passive candidate engagement, and agility, CSG turned to Phenom and its Talent Experience Management (TXM) platform.

Phenom implemented a unified TXM solution—integrating Career Site, CMS, CRM and Workday Recruiting—to deliver a hyper‑personalized career site, targeted email campaigns to passive candidates, and real‑time analytics. As a result, CSG saw completed applications jump 337%, career site traffic rise 184%, apply time drop from 9 to 4 minutes, and a 70% increase in hiring output year over year, while eliminating multiple point products and improving recruiter efficiency.

CSG

Maximo Rocha

Executive Director, Talent Acquisition & Employment