Case Study: The Warehouse Group improves high-volume hiring and internal mobility with Phenom

High-Volume Hiring Lessons From a Retail Giant

The Warehouse Group (TWG), a major New Zealand retailer, faced a perfect storm of challenges including a company-wide reorganization, the need for high-volume seasonal hiring, and the pressures of the COVID-19 pandemic. With closed national borders intensifying competition for talent, their talent acquisition team, led by Kim Nicholas, needed a powerful solution to manage an influx of over 17,000 applications efficiently. They turned to the vendor Phenom and leveraged its AI-powered platform, specifically the Phenom Employee Experience, to address these hiring and internal mobility challenges.

Phenom's solution provided a robust screening tool and a dynamic employee portal that was crucial for communication and internal mobility during the reorganization. The implementation led to a reduced time to hire and an improved quality of hire. The employee portal saw tremendous adoption, with 1,400 new signups within just three days of launching, demonstrating high engagement. Furthermore, Phenom enabled TWG to run targeted talent marketing campaigns to nurture their large pool of candidates, effectively communicating company culture and role requirements to attract and retain top talent in a highly competitive market.

The Warehouse Group

Kim Nicholas

Talent Acquisition