Case Study: Guidewell achieves high-volume hiring ROI with Phenom virtual recruiting events

Guidewell hires 149 candidates from virtual recruiting events with Phenom

Guidewell, an integrated healthcare solutions company, faced the challenge of meeting high-volume hiring needs after the pandemic canceled their traditional in-person career fairs. They needed to fill 300 open customer service roles and pivot to a virtual strategy to attract talent while effectively showcasing their employer brand. They partnered with vendor Phenom, leveraging their Talent Experience Management (TXM) platform and its events module.

Using Phenom's platform, Guidewell implemented a series of virtual recruiting events. The solution included promoting events via their career site and social media, hosting breakout sessions, and sending hyper-personalized communications through Phenom AI. This strategy yielded significant results: one event had 1,833 RSVPs, with 1,161 attendees (63%). Of those, 904 applied (77%) and 149 were hired (16%), successfully filling their pipeline and meeting their hiring goals.

Guidewell