Case Study: FIS Global boosts CRM adoption and recruiter engagement with Phenom

FIS Global boosts CRM actions 675% with Phenom

FIS Global, a global fintech leader, faced the challenge of driving user adoption of its new Phenom Talent Experience Management platform and its Candidate Relationship Management (CRM) tool, especially as it was being implemented simultaneously with a new applicant tracking system. The primary hurdle was getting recruiters to fully utilize the new AI-powered technology to enhance their talent acquisition processes.

The solution implemented by Phenom involved a three-part strategy: a strong change management foundation, consistent targeted training, and creative incentives like a gamified contest. As a result, FIS saw a dramatic increase in user engagement, with active users growing over 100% and overall CRM actions increasing over 560% within 4.5 months. Phenom's platform enabled greater collaboration and provided the data-driven insights needed to manage recruiter KPIs effectively.

FIS Global