Case Study: Dutch Bros Coffee boosts career site conversions and talent community growth with Phenom Design Studio

Dutch Bros Coffee boosts career site conversions to 79% with Phenom

Dutch Bros Coffee, a drive-through coffee chain, faced the challenge of hiring for its critical entry-level Broista role without a dedicated career site or employer branding platform. Their previous system, a basic ATS search page, provided no way to showcase company culture or track candidate engagement metrics. They partnered with vendor Phenom and used their Phenom Design Studio service to solve this.

Using Phenom Design Studio, the team built a customized "digital window" career site that honestly portrayed the role's demands and rewards. This solution, which included a talent community and consumer marketing integrations, resulted in 719,000 career site visitors and a 79% application conversion rate. Phenom helped Dutch Bros capture 121,000 applications and 25,000 talent community members, directly supporting their aggressive revenue growth and expansion plans.

Dutch Bros Coffee