Case Study: US Cellular increases career site traffic and applications with Phenom

Digitizing recruitment marketing tactics yielded immediate results for U.S. Cellular and AgileOne

UScellular partnered with RPO provider AgileOne to digitize and take ownership of recruitment marketing, aiming to edit their career site in real time, increase candidate volume, and optimize recruitment marketing ROI. To meet these goals they selected the Phenom Talent Experience Management (TXM) platform to strengthen employer branding, candidate sourcing, and automated engagement.

Phenom implemented a tailored solution—deploying a Phenom Career Site with AI-driven job recommendations, Phenom CMS for fast content updates, Phenom Campaigns with channel tracking, and Phenom CRM and Talent Analytics for deeper insights. Within 90 days Phenom helped UScellular boost career site traffic by 42%, increase applications by 58%, and raise applications from campaigns by 36%, delivering faster responses, better targeting, and clearer ROI.

US Cellular

Shell Lohmann

Director Talent Programs & Employment Branding