Case Study: Crown Holdings boosts application conversions by 42% with Phenom

Crown Holdings boosts application conversions by 42% with Phenom

Crown Holdings, a global packaging leader with over 24,000 employees, faced significant challenges in recruiting and hiring. The company lacked a mobile-optimized career site and application process, causing a large number of potential applicants to drop out. They also had no analytics to track the problem's size or the ROI of their recruiting spend. To solve these candidate experience pain points, Crown Holdings chose the Talent Relationship Marketing (TRM) platform from vendor Phenom.

By implementing the Phenom People TRM platform, Crown Holdings immediately gained a mobile-optimized career site and application process. The solution also provided the analytics needed to track candidate sources and recruiting ROI. As a result, the company discovered that half of all applications were submitted from mobile devices and achieved a 42% boost in application conversions. Phenom further helped Crown identify which channels delivered the highest-quality candidates.

Crown Holdings