Case Study: Conagra Brands achieves high-converting career site growth with Phenom Design Studio

Conagra Brands boosts career site traffic 65% with Phenom

Conagra Brands, a major food company with a complex and decentralized hiring environment, faced challenges in providing a consistent and engaging candidate experience across its many brands and locations. With a lean recruitment marketing team, they partnered with Phenom, utilizing their Phenom Career Site and Design Studio, to overhaul their digital hiring presence.

Phenom's solution provided a flexible, templated approach that allowed for localized plant hiring pages and personalized candidate journeys without extensive resources. The implementation led to significant measurable improvements, including a 65% year-over-year increase in career site traffic and an 82% conversion rate from job visit to application completion. Phenom's tools enabled Conagra to achieve these results efficiently and at scale.

Conagra Brands