Case Study: Cheyenne Regional Medical Center boosts rural healthcare recruiting with Phenom Applied AI

Cheyenne Regional Medical Center boosts apply rates 20% to 33% with Phenom

Cheyenne Regional Medical Center, a rural healthcare provider, faced significant recruiting challenges due to a small applicant pool and reliance on manual processes. Their talent acquisition was entirely reactive, with an 80% application drop-off rate and no way to nurture candidates. To address this, they partnered with vendor Phenom and its Applied AI solutions to overhaul their strategy.

Phenom implemented a new career site to tell the organization's story and deployed its talent CRM and AI Discovery tool for proactive sourcing and pipeline building. This resulted in the apply rate jumping from 20% to 33% and enabled over 500 proactive outreach emails. Phenom's solution also projects $542K in cost savings and over 1,000 annual recruiter hours saved through automation.

Cheyenne Regional Medical Center